Streamlining Educator Evaluation

MSAA Professional Development Workshop for Building Administrators, Department Heads, and Teachers 

Streamlining Educator Evaluation

This session will explore innovative approaches to enhance the educator evaluation process in Massachusetts. Participants will learn strategies to simplify workflows, align evaluations with district goals, and foster a culture of continuous improvement. Emphasis will be placed on maximizing efficiency while ensuring the process remains meaningful for educators and administrators alike. Join us to discover actionable tools, and insights to make evaluations more supportive, transparent, and impactful for all stakeholders; transforming compliance into a catalyst for professional growth and student success.

Workshop Goals/Objectives:

·         Enhance Evaluation Efficiency: By the end of the session, participants will identify at least three strategies to streamline the educator evaluation process in their districts, reducing administrative burden by 20% within the next academic year

·         Promote Professional Growth: Participants will design an actionable plan to align educator evaluations with district improvement goals, ensuring at least 80% of evaluations integrate specific, measurable feedback to support teacher professional development by the next evaluation cycle

·         Foster Stakeholder Collaboration: Participants will implement one new approach to increase transparency and engagement in the evaluation process, achieving a measurable improvement in educator satisfaction ratings on end-of-year feedback surveys within six months

When: Wednesday, October 22, 2025, from 8:30 am to 11:30 am

Delivery Method: In-Person Workshop

Location: The MSAA Office, 33 Forge Parkway, Franklin, MA

Presenters: Dr. Elvio Ferreira, Brockton Public Schools

                        Dr. Katie Warren, Diman Regional Vocational Technical HS

PD Hours: 3 in Content Area Leadership and Administration

Fees: Member $ 150 / Non-Member $205

MSAA Contact: Ethel Kawesa, ekawesa@msaa.net

Dr. Elvio Ferreira | Brockton Public Schools

Dr. Elvio Ferreira is an accomplished educational leader with over twenty-three years of experience in teaching, administration, and district-level leadership. His extensive career has provided him with the expertise to guide schools toward sustained success through instructional leadership, curriculum development, data-driven decision-making, and school improvement planning. His commitment to professional growth and educational excellence has positioned him as a highly respected leader in the field of career and technical education (CTE).

Throughout his career, Dr. Ferreira has played a pivotal role in shaping academic and vocational curricula, aligning them with evolving educational standards such as the Common Core State Standards. His experience in data analysis—including MCAS, Accuplacer, SAT, Dual Enrollment, and Advanced Placement testing—has allowed him to support teachers in identifying student strengths and addressing learning gaps effectively. 

Dr. Ferreira has also been instrumental in professional development, having led training on the Educator Evaluation System, SMART Goal writing, and the Five-Step Cycle of Evaluation. As a principal and superintendent in Fall River, he collaborated with the Massachusetts School Building Authority (MSBA) to plan a new regional technical high school, demonstrating his ability to navigate complex educational initiatives and facilities planning.

Dr. Ferreira holds a Bachelor of Science in Business Management and a Bachelor of Arts in Portuguese with a minor in Spanish from the University of Massachusetts Dartmouth. He earned a Master of Arts in Teaching and completed his Doctorate in Educational Leadership from Nova Southeastern University.